Unlike Google and Amazon, Facebook doesn’t have the same reputation for intent while shopping and the details behind the current placements are unclear.
| Facebook is going after advertisers' search budgets, streaming service BritBox is serving older subscribers, and ThreadBeast is spending half of its media budget on Instagram. Here's your Tuesday newsletter: For Facebook, search ads are another way to get ad dollars by positioning themselves within search, not just social. That’s especially important as Amazon’s ad revenue continues to grow and Google still dominates the search market. More than 60% of subscription-based streaming service BritBox’s 650,000 subscribers are 45 years old and older. That older audience has helped to keep BritBox’s overall subscriber churn in the low single-digit percentages. In the middle of 2018, ThreadBeast realized that its target consumers -- fashionable men in their twenties -- were spending more time on Instagram over Facebook where they could focus on picture and video content for fashion inspiration. Other things to know about Take our short audience survey for the chance to win a $25 Amazon gift card and help us get to know you better. During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions. Sponsored by Attentive. | | |
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howdy! | Sponsored by MiQ | | WTF is marketing intelligence? | | Companies that use tools like “artificial intelligence” and “business intelligence” often overlook the human element. Marketing intelligence is different — it embraces data-driven automation but also empowers traditional marketing experts and tech specialists. Click to learn: WTF is marketing intelligence? | | |
howdy! howdy! | Sponsored by Criteo | | WTF is hyper-personalization? | | “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? | | |
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| Audio Anywhere | | National Public Media’s Gina Garrubbo: The golden age of audio is here | | On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Gina Garrubbo, CEO of National Public Media, for a podcast about podcasts. The two discuss whether or not we've reached the golden age of audio, trends in monetization and sponsorship, and why smart speakers are falling short of expectations. |
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