AUGUST 29, 2018

Nissan Leads Ranking of Most-Seen Automobile Ads

Nissan’s top-ranked ad for the week of Aug. 20 continues to promote the automaker’s Bottom Line Model Year-End Event – a spot that collected 286 million impressions.

How is the Automotive UX Evolving?
Join us to explore unique technologies and consumer demands for the automotive user experience. Multiple panel discussions, OEM speakers, sponsor exhibits, vehicles on display, and a ceremony for the WardsAuto 10 Best User Experience awards. The event is a must-attend for any OEM, supplier or tech provider whose roles touch this vital part of vehicle design. REGISTER NOW!

Autoline Daily: Top Industry News for Aug. 29

Details on New Trade Agreement; Mercedes & Kia Teasers Look Very Similar; New Auto Lighting Company

How will YOUR BUSINESS be affected by global production trends and new technologies?
Join us Thursday, September 6 to examine major trends that will reshape the industry. Limited seating remains for the Q3 Wards Intelligence Outlook Conference in Birmingham, MI. Network with OEMs and suppliers, meet Wards analysts and get answers on the most pressing issues facing your business. Register now.

Magna Subsidiary Forms LED Lighting JV

Magna Rohinni Automotive, to be based in Holly, MI, combines Magna Electronics’ manufacturing expertise with exclusive use of Rohinni’s lighting technology in the mobility and other industries, the companies say.

Fleets Replaced Quicker in U.K. Than in Europe

A recent study finds the average time before a U.K. fleet vehicle is replaced is 3.9 years, while across 12 other European countries vehicles are changed every 5.7 years.

Modern Consumers ‘Want It All’

“The biggest change ever is coming,” says Ryan Brazelton of Interbrand.

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