| Happy Wednesday! Today we have 9 ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. According to the article, to build better customer relationships and synchronize all marketing channels, you need a workflow as smooth as marketing automation. Also, the Blockchain Working Group of the IAB Tech Lab have released a new document, which better evaluates blockchain solutions within the digital advertising ecosystem. The guide says widespread use of blockchain-based shared ledgers could have a profound impact on the industry, which is why so many solutions are now being offered and tested. Also ICYMI: - IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages AI to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.
- Adtech company PubMatic, announced the launch of the PubMatic Identity Hub, an enterprise, ID-agnostic identity management solution, which makes it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted.
- Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services.
- machineVantage, a leading AI and advanced neuroscience-powered solutions for product innovation and marketing effectiveness, to unveil its full suite of new products at the 2020 CES in Las Vegas.
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