Nine important marketing takeaways from 2020 ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond.
ClickZ Daily: December 9, 2020 |
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| Happy Wednesday! Today we have a summary from ClickZ’s quarterly Advisory Board meeting, which focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. According to the board: The whole idea of agility, even for small companies, will change, particularly with the alignment between sales and marketing. This is probably one of the biggest challenges coming out of 2020. Sales is going in one direction and marketing is lagging behind. It will be important to budget and plan in shorter time frames so that marketing and sales can be aligned and be more agile as external factors relating to the virus shift. Also, Open X’s VP of Buyer Development. Joey Leichman says: The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. According to recent data from OpenX and The Harris Poll: 61% of marketers cut their budgets once COVID started, but if there is a second wave of COVID-19, 37% say they would not cut as much budget, if any at all, and 50% say they will put a strategy in place to facilitate even more online shopping. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Jacqueline Dooley ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. |
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Digital Marketing Joey Leichman The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read more |
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| Digital Marketing Carrie Parker Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers. Read more |
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| Digital Advertising Erick Fang Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publishers and marketers. Read more |
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| AI & Automation Tom Ryan Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read more |
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| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
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