Nike pulls flag-themed sneaker; Amazon exec wades into backlash online; How knocking influencers wins fans; Words spokespeople should avoid; and more

MORNING SCOOP

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.

FROM THE ARCHIVES

Words and phrases PR spokespeople should avoid

Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.

MEASUREMENT

3 approaches to marketing measurement

Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.

BRANDING

Rebranding mistakes your organization must avoid

When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.

RAGAN CONFERENCE ALERT

Why social media leaders are headed to this one-of-a-kind summit this fall

Join your peers in La Jolla, California for two days of confidential discussions and idea sharing.

PR

Study: Executives don’t recognize the value PR can offer

Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.

PR DAILY AWARDS

Did you champion an underfunded cause or organization?

PR Daily’s Nonprofit PR Awards recognizes the best nonprofit campaigns, partnerships and creative PR content. Get started on your submission now.

STORYTELLING

Mining the nostalgia trend, Sony celebrates 40 years of Walkman

The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?

WRITING & EDITING

20 ways to unleash creative writing energy

If you’re feeling stuck, try cleaning your desk, going for a brisk walk or doing something for someone else.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

MORNING SCOOP

Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.

EMAIL

How metrics sharpen email comms at 3 organizations

Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.

WEBSITES

Infographic: 24 tips for building a better website

As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.

CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.