|
| |
|
|
Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph LeBron, Serena and Neymar make diapered cameos By Angela Natividad The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.
Read more » |
|
| |
|
| |
|
| Adweek Webinar Presented by Spredfast | | |
|
|
This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players Stonyfield targets Pokestops By Lauren Johnson Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile ...
Read more » |
|
In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location Brand also signs deal to sell its products in Kohl's stores By Patrick Coffee After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight.
Read more » |
|
Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery Gordon Patterson launched multiple South African agencies By Patrick Coffee The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South Africa.
Read more » |
|
| |
|
Kashi's New, Simpler Packaging Highlights the Farmers Who Produce It Stripped down design all about storytelling By Christine Birkner As more consumers gravitate toward organic and seek to know more about where their food comes from, Kashi is rolling out a new brand identity and package design that tells those stories and puts its food front and ...
Read more » |
|
In a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency Food brand consolidates after an agency review By Patrick Coffee Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a newfound focus on ...
Read more » |
|
To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive John Montgomery takes on a new role By Katie Richards GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
Read more » |
|
| |
|
