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Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs A salute to the ones who 'weren't supposed to be here' By Patrick Coffee The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.
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How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan.
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Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men The 8-episode series will be set in present day By Jason Lynch A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project.
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Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs Highlights accessibility for younger consumers By Christine Birkner Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, ...
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September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings' Rapid Decline Average price of prime-time spot fell 7.6% By Jason Lynch The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September.
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JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award Advertising director is making airline ads fun again By Katie Richards In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out ...
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In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
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