Nickelodeon’s zero-party content creation strategy Rachel Richter, Director of Brand Ambassadors and Audience Development at Nickelodeon, takes us through the Nick Family Insiders journey.
ClickZ Daily: Jan 19, 2023 |
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| Good morning, Zero-party data is the richest form of audience insight a brand can achieve. While thousands of marketers struggle with this strategy our latest case study with Nick Family Insiders helps marketers master it. Rachel Richter, Director of Brand Ambassadors and Audience Development at Nickelodeon, shares the journey and outcomes achieved: Overall impressions: 1.58 million (44% more impressions than the benchmark) Post volume: 325+ (15% more posts than the benchmark) Post engagements: 115,000 (217% more engagements than the benchmark) Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Influencer Marketing Benjamin Broomfield How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results |
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B2B Benjamin Broomfield "Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read more |
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| Analytics Akin Arikan Despite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the rescue! Read more |
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| Analytics Jamie Bolton | ClickZ Advisory Board Member How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read more |
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| Customer experience Benjamin Broomfield "Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missing from your offering." Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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