NHL's Coyotes backtrack on draft pick; Tips for purposeful comms during COVID; Ragan's Brand Storytelling Report; How to adapt during WFH; and more

DAILY SCOOP

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.

STORYTELLING

Ragan survey: Brand storytelling increases in importance

And communicators are doing a lot more of it, too.

STORYTELLING

5 ways to get purposeful communication right during the COVID crisis

It’s never been more important to show that your organization stands for more than the bottom line.

A DAY IN THE LIFE

CMW Media’s Kyle Porter shares tips for navigating the current comms landscape

His main message to everyone for the remainder of the year: ‘Just hold on.’

PR INDUSTRY

How to pursue and prioritize mentoring amid COVID-19

As we remain holed up at home, now is the perfect time to invest in someone else. Here’s how to help boost a colleague’s career— and enhance your own.

RESEARCH SNAPSHOT

Report: 2020 leaves its mark on the PR industry

For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.

A DAY IN THE LIFE

How the PR Office’s Shimon Cohen takes the pandemic one month at a time

This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.

DAILY SCOOP

Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home

Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!

CRISIS COMMUNICATIONS

How ‘networked’ comms offers speed, data and authenticity

Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights.

DAILY SCOOP

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.

EXECUTIVE COMMUNICATION

Selecting the right words for your specific audience

Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.

DIVERSITY AND INCLUSION

How PR agencies can initiate a culture of DE&I change

When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.

PR INDUSTRY

6 ways a PR career prepares you for working the polls

What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.