Minnesota Vikings Write Conversational Commerce Playbook; RetailMeNot Launches Cash Back Promo; SMB Retail Study Stresses Messaging
TOP STORIES | | October 22, 2020 |
| | CHAT EXPERIENCES | Minnesota Vikings Drive Fan Engagement Via Winning Chat Experiences | With a proprietary chat operating system under its belt, GameOn is helping teams like the Vikings engage with their fans. CEO Alex Beckman tells PYMNTS that the brand can push content and commerce offers out to users, and then have the technology to respond without the limitations of a customer service chatbot. | |
| | SMB | SMB Survey: It’s All About The Customer | | | D2C | VTEX Expects More Companies To ‘Go The Nike Route’ And Build Up D2C | |
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