NFIP lapse averted as Congress approves spending bill | Boeing's lack of strategic communication deepens crisis | Marketers target LLMs to influence brand perception
Boeing's lack of strategic communication deepens crisis Years of brand neglect have resulted in a severe crisis for Boeing, which contrasts sharply with McDonald's ability to quickly resolve an E. coli outbreak. Boeing's failure to maintain and strengthen its brand led to numerous incidents that compounded into a significant crisis, showcasing the severe consequences of brand neglect. Full Story: PR Daily (12/20)
Marketers target LLMs to influence brand perception Large language models are becoming a crucial audience for marketers as they influence customer behavior and brand perception. Tools like Profound's AI search platform and Jellyfish's Share of Model help brands understand how these models perceive them. This shift requires marketers to rethink content optimization strategies to ensure their products are accurately represented in AI-driven responses, as traditional search methods become less prevalent. Full Story: Digiday (tiered subscription model) (12/20)
Gen Z influencer on building authentic relationships Brandy Star Merriweather, a Generation Z influencer and owner of BStarPR, emphasizes the importance of authenticity in building relationships. Merriweather approach in PR focuses on understanding and leveraging one's unique qualities to foster relationships that are both meaningful and enduring. "Building authentic relationships comes from being yourself and allowing time to connect with people," Merriweather said. Full Story: PRSAY (12/16)
Real Estate Trends
Home made famous in "Home Alone" bid up by buyers The iconic house from "Home Alone," located in Winnetka, Ill., has sold for more than $5 million. The five-bedroom, six-bathroom home gained national attention when listed in May for $5.25 million. "We're thrilled with the way this home captured everyone's attention and hearts due to its well-deserved place in cinematic history and the timeless holiday memories it evokes," listing agents Dawn McKenna and Katie Moor said. Full Story: The Daytona Beach News-Journal (Fla.) (12/23)
Goldman's Wheeler: "We feel pretty good on multiple fronts" about CRE Miriam Wheeler, Goldman Sachs managing director, discusses the headwinds that commercial real estate was facing coming into 2024 and what to expect in the year ahead. For 2025, "we feel pretty good on multiple fronts," she said, noting that distress did not spread beyond the Class B office segment. In addition, valuations are down from their peak "and a lot of our clients think that this is a really attractive entry point." Full Story: CNBC (12/19)
Freddie Mac: Residential mortgage rates rise The average rate on a 30-year mortgage in the US increased to 6.72% this week, reaching the highest level since late last month, according to Freddie Mac. Rates for 15-year fixed-rate mortgages also saw an uptick, with the average rising to 5.92%. Full Story: The Associated Press (12/19)
Knoxville converts motel to tackle housing crisis Knoxville, Tenn., is facing a housing crisis as rent prices soar and homelessness rises. The city has committed $50 million over 10 years for affordable housing, creating 1,800 units this year, but more is needed. Second Creek Studios has converted a motel into affordable studios, offering housing without deposits or credit checks. Full Story: WDSU-TV (New Orleans) (12/22)
Legislation & Regulation
Warren defends CFPB against GOP, Musk criticism Sen. Elizabeth Warren, D-Mass., is opposing Republican efforts to weaken the Consumer Financial Protection Bureau, which Elon Musk recently suggested should be abolished. Warren highlighted the bureau's role in returning billions to consumers and challenged President-elect Donald Trump to honor his campaign promise to cap credit card interest rates, noting the CFPB's potential to aid in this effort. Full Story: WBUR-FM (Boston) (12/20)
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