Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. Additional coverage: - The former CTO of the Democratic National Committee is skeptical of Congress’s ability to regulate AI but hopeful that a collective understanding of AI can rein in the technology.
- There’s been a noticeable vibe shift in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy.
- Bloomingdale's wants to drive traffic to its retail location while also driving social media engagement with its Barbie pop-up experience.
- Dentsu is strengthening its reach with Gen Z consumers as it expands in the gaming and anime sectors.
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| Top Stories |  | | Ivy Liu |
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| | | | | Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. | | |
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howdy! | | | | | The former CTO of the Democratic National Committee is skeptical of Congress’s ability to regulate AI but hopeful that a collective understanding of AI can rein in the technology. | | |
| | | | | Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. | | |
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howdy! | | | | | There’s been a noticeable vibe shift in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy. | | |
| | | | | Marketers are changing their standards of what qualifies as authentic attention to better determine how ads impact the bottom line. | | |
howdy! | | | | | Bloomingdale’s intends to drive traffic to its retail location while also driving social media engagement with its pop-up experience by resharing Instagram stories from people who have visited the store. For this reason, Bloomingdale’s is keen to acquire new customers who have never been to Bloomingdale’s before, according to Frank Berman, CMO of Bloomingdale’s. The financial agreement between the brands was not disclosed. | | |
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| | | | | Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. | | |
howdy! | | | | | The Japanese-based agency holding company is strengthening its reach with Gen Z consumers as it expands in the gaming and anime sectors. | | |
howdy! | | | | | The Japanese-based agency holding company is strengthening its reach with Gen Z consumers as it expands in the gaming and anime sectors. | | |
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