Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner – and that meant less of a sustained traffic bump to publishers.
| Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers. Additional coverage: While brands paused or reduced their influencer investments during the presidential election, they also face the ongoing impact of inflation and the need to balance their media budgets going into next year. This week’s Digiday+ Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape. As the holiday shopping season kicks off, Digiday+ Research sat down with brand and retail marketers to see how they've prepared for the season. We rounded up what executives at Tanger, Bespoke Post and Wrangler had to say. With conservatives set to control all three branches of the U.S. government in a matter of weeks, people managers are bracing for potentially titanic changes to the workplace. A record 53% of holiday shopping is expected to take place on mobile this year, and brands are readying their sites and socials to meet the demand. Other things to know about Your last chance to receive the lowest rate on entries for the Digiday Streaming and Video Awards is this Friday, November 15. Enter now for the opportunity to join the ranks of past winners including Lyft, ESPN, Hulu and more. While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. Sponsored by GumGum. When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. Sponsored by Seedtag. | | |
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