| From the latest issue of Digiday magazine, News Corp's Robert Thomson says the platform giants need to change their ways to help publishers. But he doesn't let publishers off the hook, either. Facebook can be a hard place for publishers to grow viewership, which is why increasingly, publishers like CNN's Great Big Story are pivoting to YouTube. Today, YouTube is Great Big Story's biggest platform in time spent. Germany has a tough new law aimed at holding the platforms accountable for online hate speech. But in addition to free-speech concerns it raises, the law already faces doubts about whether it will work. On the Digiday Podcast, Columbia University's Emily Bell said whether intended or not, Facebook has already reshaped newsrooms. Snapchat is losing Diageo as an advertiser. The UK's ad standards body slapped down the drinks maker for running a sponsored lens on Snapchat, saying it would find its way to underage users. Now, Diageo's putting a pause on all ad deals with Snapchat. Publishers rarely make good tech companies. But Purch is making it work. The commerce-focused home to sites like Tom's Hardware and Top Ten Reviews has built a thriving ad tech licensing business to the tune of $24 million a year. Stores must evolve into destinations, deliver experiences and adapt to preferences, and retailers must find and implement solutions to meet this evolution. At the Digiday Retail Summit, taking place from Feb. 21 - 23 in Austin, TX, hear from The Hershey Company's head of retail evolution on how the company assesses opportunities to evolve its retail experience. Reserve your spot today. |
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| Lucia Moses Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers' long-term business models — but he doesn’t let publishers off the hook, either. |
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| Sahil Patel Great Big Story quintupled its YouTube subscribers in 2017 and now plans to create more long- form video to run on and off the platform. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Lucinda Southern "Because of the speed in which it's been rushed through, it's just not a very good law. Most in the legal community are skeptical." |
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| Aditi Sangal “They're not necessarily intending to do it, but it's what's happening. Facebook already decides what you see.” |
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| Sponsored Content AppNexus Online marketplaces are complex platforms that can be "designed" and "engineered" through the different levers that a platform controls. However, there are three key features that must be executed effectively in order for success to occur. Sponsored by AppNexus. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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