How Time Inc. can survive as an independent company, Confessions of a fed-up ad fraud researcher: 'Prevention is always behind', How HelloFresh, Blue Apron and Martha & Marley Spoon try to stand out in a crowded meal-kit market, Daily eNL
| The NewFronts kicks off today, and publishers will be using the digital video showcase to take advantage of YouTube's brand safety crisis. But will advertisers be impressed? The sales process is over for Time Inc. But to survive as an independent company, the publisher will have to figure out how to become all the more essential to readers and advertisers. In our latest anonymous Confession, an ad-fraud researcher warns that agencies are picking verification vendors to look good to their ad clients, not necessarily to weed out fraud. As the number of meal kit services soars to 150 or so, it's going to be harder for established and new entrants alike to stand out. For many, Goldman Sachs evokes images of money and power. Digiday sibling brand Tearsheet reports on how the banking giant is trying to make itself more relatable to the masses. Estee Lauder president Jane Hertzmark Hudis talked to our sister vertical Glossy about the influencer bubble, being relevant to beauty customers 24-7 and what she learned from Kendall Jenner. Oscar Garza, global head of media activation at Essence Media, is coming to the Digiday Programmatic Marketing Summit to explain what marketers need to know about programmatic guaranteed. Find out about how to attend here. |
|---|
|
|---|
| Sahil Patel One theme of this year’s NewFronts: publishers pitching themselves as the “brand-safe” alternatives to YouTube and Facebook. |
|---|
|
|---|
| Lucia Moses Having quit its sales process and committed to staying independent, Time Inc. will have to become more essential to readers and advertisers, observers say. |
|---|
|
|---|
| Sponsored Content Marin Software Advertisers have the opportunity to multiply the impact of their advertising spend by coordinating campaigns across channels. This report examines this effect across over 200 enterprise advertisers who manage Google and Facebook campaigns. Sponsored by Marin Software. |
|---|
|
|---|
| Ross Benes Agencies have perverse incentives when it comes to picking verification firms and a poor understanding of statistical sampling. |
|---|
|
|---|
| Yuyu Chen U.S. meal-kit delivery services are a $1.5 billion market and growing. As the sector gets crowded, it’s getting harder for meal-box brands to differentiate themselves. |
|---|
|
|---|
| Sponsored Content LiveIntent People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing "people-based"? Sponsored video by LiveIntent. |
|---|
|
|---|
| Sponsored Content AppNexus Here's some news that might surprise you: Americans have a high level of trust in most of the advertising they encounter. A survey by Marketing Sherpa found that 80 percent or more of U.S. internet users place faith in print and television ads that promote the various products and services they're looking to purchase. Sponsored content by AppNexus |
|---|
|
|---|
|
|
