Help your cause get the attention it deserves | Find leads, make sales through LinkedIn messaging | 3 rules for leaders to create a competitive culture
Find leads, make sales through LinkedIn messaging Communicating through LinkedIn can be a powerful way to retain customers, writes Social Media Examiner's Michael Stelzner, but messages should not be "spam," Stelzner asserts. Instead, they should sell without looking like they are selling -- a result achieved by following four steps that start with qualifying the prospect and end with removing the pressure, Stelzner outlines. Full Story: Social Media Examiner (3/9)
Leaders must first have an inspiring vision for their company's culture before they can communicate and amplify it among their workforce and then they must be vigilant to enhance that culture by building on strengths and "eliminating toxins," writes Mark Miller, vice president of high performance leadership for Chick-fil-A. A system of spotting those toxins in the culture is needed, Miller writes, so leaders can act early to head them off. Full Story: SmartBrief/Leadership (3/8)
New York City median apartment rents held steady in Feb. Apartment rents in Manhattan have remained largely unchanged, with the median rent in February on newly signed leases falling just $2 from the previous month to reach $4,095, according to Miller Samuel and Douglas Elliman Real Estate. However, the number of units on the market by the end of the month was up by 1,400, suggesting that some renters are pushing back against rates and are looking elsewhere, says Jonathan Miller, president of Miller Samuel. Full Story: Bloomberg (3/9)
HubSpot introduces 2 content AI tools HubSpot is joining the artificial intelligence movement with the debut of ChatSpot to create emails, answer questions and related content within the company's customer relationship management platform by pulling in DALL-E 2, OpenAI's ChatGPT and several Google Doc applications. Hubspot also unveiled Content Assistant for select customer testing to help create marketing and sales content, such as landing pages and blog posts. Full Story: TechTarget (3/7),MarTech Today (3/8)
Age among factors that skew mortgage decisions, research finds Research shows that borrowers over 70 are most likely to be rejected for mortgage refinancing. "Taken at face value, age appears to be an equally important correlate of mortgage application outcomes as race and ethnicity," said Natee Amornsiripanitch of the Federal Reserve Bank of Philadelphia. Full Story: Yahoo (3/8)
Legislation & Regulation
Fed, Bank of Canada take different directions on rates The Bank of Canada is set to halt its interest rate rises as the U.S. Federal Reserve gears up for further hikes, setting up a divergence between the countries' approaches. "The Canadian economy is just far more sensitive to interest rates because of factors like the crazy amount of debt-to-income that we've got, because of our overheated housing market," said Jay Zhao-Murray, a market analyst at Monex Canada. Full Story: Reuters (3/9)
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