New wire fraud scheme exploits virtual meetings

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New wire fraud scheme exploits virtual meetings | Make the home's lighting a priority, not an afterthought | Why marketers should embrace Gen Z as part of the brand

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October 5, 2022

Top News

New wire fraud scheme exploits virtual meetings Hackers can infiltrate online meeting platforms, posing as a legitimate party to a real estate transaction, and give your clients fraudulent wire instructions. Learn how to spot them. Full Story: REALTOR® Magazine (10/5)

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Best Practices in Sales & Marketing

Make the home's lighting a priority, not an afterthought When moving into a new property or remodeling an existing one, homeowners are wise to focus on the power of light to illuminate rooms, add decorative panache and color, pare energy consumption and improve safety. Full Story: REALTOR® Magazine (10/3)

Why marketers should embrace Gen Z as part of the brand Marketers striving to tap into Generation Z's growing buying power and cultural influence need to start closely collaborating with them, including giving them a say in what the brand stands for, write Ogilvy Consulting's Reid Litman and Thred Media CEO Jenk Oz. "Through this ... firms can create novel relationships, customer experiences and wholly new product categories, as well as avoid costly market missteps," they write. Full Story: Ad Age (tiered subscription model) (10/3)

A guide to create a social listening strategy A social listening strategy can help companies understand their place in the market and provide valuable data on customer behaviors, writes Alister Esam. Esam outlines the steps needed to set up such a strategy and how to use it to uncover new opportunities or get ahead of potential challenges. Full Story: CustomerThink (10/3)

Real Estate Trends

Real estate sets the scene for your favorite films Location scout and manager Jamie Vesay hunts for real-world settings to help filmmakers bring their creative visions to life. Full Story: REALTOR® Magazine/Culture Scan (10/4)

Mortgage rates up to 16-year high The rate for a 30-year fixed mortgage rose to 6.75%, hitting the highest point in 16 years amid seven straight weeks of increases, according to the Mortgage Bankers Association. Meanwhile, the number of applications to purchase or refinance a home declined by more than 14% last week. Full Story: Bloomberg (10/5)

Instant offers come at a cost Some sellers are attracted to "instant" buyers, known as iBuyers, as a path to conveniently close a sale, but this convenience comes at a cost. "Your home's valuation in the preliminary and final offers before any fees could be less than your home's current market value," according to an analysis by Kiplinger. Full Story: Kiplinger (10/3)

Fair & Equitable Housing

These affordability measures have bipartisan support The Bipartisan Policy Center is calling for an expansion of the federal Low-Income Housing Credit, Rental Assistance Demonstration program and emergency assistance for renters as ways to address the national challenge of housing affordability. "Housing policy is one of the most powerful tools in Congress' arsenal," writes Ron Terwilliger, founder of the J. Ronald Terwilliger Center for Housing Policy. Full Story: The Hill (10/4)

Legislation & Regulation

Fed's Bowman calls for restraint on new banking rules As Michael Barr steps up to the role of Federal Reserve vice chair for supervision and is expected to take a tough line on regulations, Fed Governor Michelle Bowman has called for the avoidance of excess in that matter. "In a time of rising interest rates that could constrain credit, it is especially important to ensure that regulation and supervision not add costs and burdens for banks with little or no benefits to safety and soundness," she told a conference. Full Story: Politico Pro (subscription required) (9/30)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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New wire fraud scheme exploits virtual meetings

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