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2023 NAR NXT Roundup
Add ADUs to your selling repertoire Accessory dwelling units are still a new concept in many parts of the country. Agents who learn how to work with them now could be ahead of the game. Full Story: REALTOR® Magazine (11/21)
Why social marketers shouldn't overlook baby boomers Baby boomers spend 68% more time on social media now than they did in 2013, and 53.% will use social platforms next year, Meta recently found. Insider Intelligence forecasts that 22.1 million people 55 or older will make purchases via the format next year. Full Story: Insider Intelligence (11/20)
Real estate firm attributes success to company culture Preferred, Realtors Ltd., listed in this year's Michigan Top Workplaces competition, attributes its high team member retention to a strong culture of collaboration and support. The company, led by broker and owner Jim Stevens, emphasizes customer satisfaction, continuous education and a family-like environment. Full Story: Detroit Free Press (11/19)
Technology & Innovations
Report: AI becomes integral marketing tool Benefits like improved purchasing journeys and enhanced personalization have gotten 97% of consumer marketers to use artificial intelligence, Movable Ink reports. Marketers say some of the most significant challenges include managing data, keeping personalization consistent across channels and ensuring they don't invade consumers' privacy. Full Story: MediaPost Communications (free registration) (11/17)
Business Wellness
Amazon leader on rebounding from career mistakes Beryl Tomay, a leader at Amazon, talks about how she learned to bounce back from early career mistakes as a developer at the company, including one that prevented Kindle readers from downloading books or signing in, which caught the eye of founder Jeff Bezos. "It was a pivotal moment for me," Tomay says, noting, "Especially early on in my career, one thing I've struggled with has been building resiliency." Full Story: The Wall Street Journal (11/17)
Fair & Equitable Housing
VA takes steps to help veterans avoid foreclosures The Department of Veterans Affairs—amid concerns that thousands of veterans who participated in a pandemic-era forbearance program will face foreclosures on their homes—has extended a program to help veterans with their mortgages. The department also is "calling on mortgage servicers to pause foreclosures of VA-guaranteed loans through" the end of May, VA press secretary Terrence Hayes said. Full Story: Stars and Stripes (tiered subscription model) (11/18),National Public Radio (11/17)
Legislation & Regulation
California law removes barriers to fast grid buildout California's new law SB 410 is intended to remove obstructions that prevent rapid development of the state's electric grid and various electrification projects. The law, which has received support from a broad range of business and environmental interests, is deemed necessary because delays under the current system can last years. Full Story: Canary Media (11/20)
Boston Fed's Collins: 'Patient' approach is key A "patient" approach to interest rates could allow the Federal Reserve to continue to tame inflation while preserving the job market, according to Boston Federal Reserve President Susan Collins. Households are staying "resilient" amid an "orderly" slowing of the economy, Collins said. Full Story: Reuters (11/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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