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New Study Draws a Direct Connection Between Viewability and Success in Direct-Marketing Campaigns IPG's Magna tests against MRC standard By Patrick Coffee Discussing the state of digital advertising inevitably brings up the term "viewability." As big spenders like P&G and Unilever attempt to resolve issues regarding media transparency and fraud, one of the most basic metrics concerns whether consumers are actually seeing ads--and what that means. A new study conducted by IPG Mediabrands' intelligence and investment unit...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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