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The Focus: Software Defined Vehicle agenda is heating up, you don't want to miss these key insights from top industry experts
| May 17 - 21, 2021 Virtual Event |
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| NEW SPEAKERS - LAMBORGHINI & JAGUAR LAND ROVER | Colleague,
Focus: Software Defined Vehicle 2021is only 1 month away and the agenda is heating up!
Join industry experts for 1 hour and 40 minutes of live, software focused content running each day across the week of May 17 - 21 with exclusive OnDemand content and networking sessions throughout the rest of the month.
Here are just a few sessions you do not want to miss... | | |
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Can the Vehicle Ever Truly be a Safe Smartphone on Wheels?
Tamara Snow, Head of Research & Advanced Engineering, Continental Partha Goswami, Senior Manager - Technology Trends & Insights, General Motors Luca Giardino, Head of Connectivity, Automobili Lamborghini Drew Winter, Senior Analyst,Wards Intelligence
Over-the-air updates have revolutionized the phone market; consumers now expect a product to be adaptable and evolutionary. The automotive industry is following suit, but given the necessity for safety restrictions in vehicles, can the two industries every be compared fairly? |
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| | Achieving Brand Individuality Through Software Driven Features
James Towle, Director of New Business Models, Jaguar Land Rover
Automakers can no longer market vehicles on their speed and performance capabilities alone. A new generation of consumers are now buying cars based on their incorporated technology and connectivity. Which features appeal to the mass market, and which should remain exclusive to high-end vehicles? |
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| | Addressing the OTA Security Risks of Centralized Architectures
Kathrin Kind-Trueller, Manager Projects - Cybersecurity & Software Updates, Volkswagen AG
Should automakers disconnect the authoritative power of the control units over multiple vehicle functions to ensure that potentially impairing updates are limited to entertainment features rather than safety features? |
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| | Click here to view the full agenda.
The Focus: Software Defined Vehicle agenda is only going to continue to fill up as we add new speakers weekly!
With today's technology continuously revolutionizing the make-up of the modern vehicle, it is now more important than ever for the industry to equally evolve to keep up.
Don't miss your chance to get ahead of the automotive industry! Join fellow leaders who will bring the latest innovation, technology and strategy straight to your screen.
Click the button below to save your spot at the lowest rate today before prices increase next Friday, April 9th! There are several passes to choose from*. | | VIEW PASS TYPES & BOOK | | | | *Complimentary passes are available for Start Ups, Press, Government & Academic. |
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| | | Follow the conversation on social using the hashtag #FocusSDV | | |
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