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Catch a CMO-powered BIG BRAINstorm series, a deep-dive into boomer marketing + more.

Check out what's on the agenda and sign up to hear from CMOs, futurists, anthropologists and Canada's top brand leaders.

Group rates available. Get a team view into the future of marketing! Contact Maggie Wilkins at [email protected] for special rates.

Event Partners:

Globe Media Group

NEW ON THE AGENDA:

Tuesday, October 5 | 3:00 - 3:30 PM EDT

The BIG BRAINstorm: Preparing for a return to IRL

In the second installment of The BIG BRAINstorm series, pundits explore the impact of a staggered return to office, and how the behaviours around hybrid working and a shift in commute patterns will impact brand plans. They will also discuss how disruptive these alternating schedules may be to everything from media placement and marcom strategies, to retail and the path to purchase.

Johanna Faigelman
CEO, Founding Partner
Human Branding

Susan Irving
CMO
Kruger Products

Mitch Joel
Founder
Six Pixels Group

Alexandra Panousis
CEO, Carat; Chair, Dentsu Media
Carat Canada

Tuesday, October 5 | 1:00 - 1:30 PM EDT

The retiree cohort: Why marketers ignore it at their peril (Content partner)

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.

Matt Coyle
Chief Customer Experience Officer
Purpose Investments

Katherine Scarrow
General Manager
Globe Content Studio

ALSO ON THE AGENDA:

Monday, October 4 | 3:00 - 3:30 PM EDT

The BIG BRAINstorm:
The macro changes impacting marketing

Big thinkers from big brands, agencies, consultancies and research firms dive into how CMO priorities are changing.

Tuesday, October 5 | 2:00 - 2:30 PM EDT

CMO Interview:
Where do we go from here?

Arterra Wines' Andrea Hunt and Canadian Tire's Eva Salem discuss the universal challenges marketers in Canada are facing.

+ More content announcements soon!

For registration inquiries, contact:
Maggie Wilkins • [email protected]

For sponsorship inquiries, contact:
Lisa Faktor • [email protected]

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