Hi John,

Key stat: More than anything, shoppers are looking for discounts. Six in 10 consumers (62.3%) consider a good deal an attribute that attracts them to products they’ve researched, according to EMARKETER and impact․com.

Download the report, "The Modern Customer Journey: Understanding Multichannel Discovery, Research, and Purchase Patterns,”  to explore the results of our new survey of more than 1,000 US consumers.

You will learn:

• The four product categories shaping purchase behavior
• How high-income consumers approach research differently
• The growing complexity of marketing attribution

Sincerely,
EMARKETER

Created in partnership with impact․com.