Research Report: Brands are increasingly advertising on retail sites Our latest research report — available exclusively to Digiday+ members — surveyed brands, retailers and agencies to examine the state of retail media. Key findings included: Retail media is growing, and retailers, as well as the agencies who work with them, say it is growing in importance Amazon is important, but still does lag behind Google, Facebook and even Instagram on pure “importance.” When it comes to Amazon, retailers are largely very satisfied with its ability to drive revenue. They’re less happy with its data sharing and dashboard services Alternatives are the ones to watch for: More than half of agencies that work with retailers think Kroger, Walmart and Target are important retail media channels for them. For full access to this report and all Digiday Research, subscribe to Digiday+ now. View our membership options here. SUBSCRIBE Here’s a taste of the type of findings you can expect from this report: For any questions, email [email protected]. |
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