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| Sophisticated bots are creeping into every element of digital marketing Most marketers are well versed in ad fraud — fraudulent activity that uses digital advertising networks to benefit financially from ad transactions. While ad fraud compromises the validity of an initial impression and whether that impression is served by a human, marketing fraud compromises the entire lifecycle of every digital marketing tactic. Addressing marketing fraud — in the same way the industry is actively tackling ad fraud — gives marketers the ability to optimize conversions, improve data hygiene, reduce costs and drive real human engagement. Download this new WTF report to find out: The impact sophisticated bot attacks are having on marketing campaigns — driving as much as 38 percent invalid trafficThe definition and life cycle of marketing fraudHow to identify fraud in the walled gardens of search and social How one automotive brand eliminated bots and increased conversion rates by 600 percent Get the guideOne Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up for updates about Digiday's partner programs. Change your preferences below to stop receiving them or unsubscribe from ALL Digiday email. Share Tweet Share Forward Preferences | Unsubscribe |
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