In The Rise of Amazon Advertising, examines how and why Amazon's ad business is growing as it diversifies its various ad products across its ecosystem; how Amazon could pose a threat to ad dollars that currently flow to the duopoly, TV, and connected-TV giant Roku; and why Amazon is likely to remain dominant versus retailers expanding their own ad offerings. We also comprehensively lay out Amazon's growing array of ad opportunities across its formats, including display, video, and audio.
The companies mentioned in this report are: Amazon, Facebook, Google, Procter & Gamble, Roku, Spotify, Target, Twitch, Unilever, Walmart, YouTube.
In full, this exclusive report:
- Examines and forecasts how Amazon will take US digital ad revenue share from the duopoly through 2023
- Identifies how and why ad dollars could shift from Google and Facebook, TV, and e-tail and retail rivals
- Presents an in-depth look at how Amazon is diversifying its ad products across its ecosystem, across display, video, and audio formats
- And much more.
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