As organic growth through enhanced marketing and more effective client retention becomes a priority for wealth management firms, client segmentation has assumed greater importance. Wealth Management IQ and BNY Mellon | Pershing recently conducted an in-depth survey to discover advisors’ and managers’ attitudes toward and experience with client segmentation.

This report presents the highlights of the research:

• Emphasizing the importance of segmentation for personalized financial services

• Explores challenges such as identifying ideal segments and utilizing resources effectively

• Technology's crucial role and the systems drive segmentation efforts

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