New real estate forms drive your client relationships

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How to scale your social media marketing | Tapping into local community support for better business | Responsible communication, AI use are rooted in ethics

Created for [email protected] | Web Version

August 20, 2024

Top News

New real estate forms drive your client relationships State and local REALTOR® associations worked overtime to revise their forms and enhance member training to align with the practice changes. Full Story: REALTOR® Magazine (8/20)

	Secure Prime Listings with this Pre-Listing Packet If you want to stand as out as THE trusted listing expert in any market, you need to add our Pre-Listing Packet to your arsenal. Secure the listing before the listing appointment, establish yourself as the go-to trusted expert, and even attract new listings. Download Now >>

Best Practices in Sales & Marketing

How to scale your social media marketing How do you get to the point where posting on social media becomes a systematic business activity? Learn how to keep your followers engaged so you can focus on growing your online customer outreach. Full Story: REALTOR® Magazine/The Lounge (8/16)

Tapping into local community support for better business Small business owners should tap into local support ecosystems, including community organizations, business development centers and universities, which offer grants, micro-loans and specialized technical assistance, advises Darlene Goins, Wells Fargo's head of philanthropy and community impact. Goins also advises seeking personalized technical expertise, noting that many businesses can received free one-on-one support through Wells Fargo's Open for Business Fund. Full Story: Yahoo (8/19)

Responsible communication, AI use are rooted in ethics

Justin Green, president and CEO of the Global Alliance for Public Relations and Communication Management and founder and CEO of Wide Awake Communications, outlines the challenges global communicators are facing, including the adoption of technology and the effects of disinformation and misinformation. This Q&A touches on other key global trends in PR such as sustainability, corporate reputation and the future of work. Full Story: PRSAY (8/16)

True thought leadership demands deeper engagement Erin A. Hennessy and Kristine Maloney of TVP Communications call for leaders to engage in meaningful discourse, even if it involves risks and vulnerability, rather than superficial engagement. Effective thought leadership should drive industrywide conversations and innovation, rather than just focusing on internal achievements, they write. Full Story: PR Daily (8/19)

Real Estate Trends

Photos: Frank Lloyd Wright home hits market for $2.5M Jon Shirrell with Jameson Sotheby's International Realty is the listing agent for this Frank Lloyd Wright-designed home in Belleville, Mo. The property features views of the St. Louis skyline. Full Story: The Sun News (Myrtle Beach, S.C.) (8/20)

More storage, colors update the bathroom in this 1920s home Additional storage, a new vanity and a mirrored medicine cabinet transform this small bathroom space in this 1920s Tudor-style home. Full Story: Houzz (8/20)

Business Wellness

Master these high-income skills to grow your business

(Pixabay)

Upskilling yourself or employees in high-income skills like digital marketing, public speaking, financial management, persuasive selling and copywriting can increase your business's earning potential and growth. Aside from taking courses on the subjects, owners should practice active listening and speaking, get the right software to track data and test different approaches to figure out which works best, according to Melissa Houston, founder of She Means Profit. Full Story: Forbes (tiered subscription model) (8/18)

Fair & Equitable Housing

Washington loan program looks to address historic inequities Washington state's Covenant Homeownership Program offers no-interest loans of up to $150,000 to help prospective homebuyers from historically excluded communities cover down payments and closing costs. The program, which addresses the lingering effects of racist housing covenants, has received 34 applications, with six in the closing phase, aiming to make homeownership more accessible to those impacted by past discriminatory practices. Full Story: KUOW-FM (Seattle) (8/19)

Legislation & Regulation

Economic data sets stage for Fed meeting Economic data shows inflation has slowed, the labor market remains stable and the economy is not headed toward a recession. This sets the stage for a critical meeting this week for Federal Reserve policymakers in Jackson Hole, Wyo. Fed Chair Jerome Powell is largely expected to map out a course but likely wants to "give himself a little bit of room," says Quincy Krosby, chief global strategist at LPL Financial. Full Story: CNBC (8/19), Barron's (8/19), Financial Times (8/18), Bloomberg (8/18)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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