| Captain's Log, Entry 7659.1—Above all, business case credibility comes from self-evident validity. The case itself must deliver the means to judge the quality of the results as well as the magnitude of the results. You cannot always count on ROI templates, tools, methods, and business case consultants to put a high priority on building that ability into the case. Everyone involved with your case must be able to see for themselves self-evident validity Will they believe your business case? Your case speaks with authority only if you know how to build in credibility. An engineering manager in one of our business case seminars defined business case "success" in a way that many others would agree with: The business case was successful! My proposal was funded! Granted, that is success of a kind. It feels like success if you own the funding proposal or purchase request. For reviewers judging your case, however, the successful business case meets three other criteria: The successful business case ... Is believed. In other words, it is credible. Enables decision makers and planners to act with confidence. The case, that is, delivers practical value. Predicts what actually happens. It is, in other words, accurate. Read more of this post Marty Schmidt | 2019-06-28 at 17:34 | URL: https://www.business-case-analysis.com/blog/?p=7659 | 