You can avoid potentially damaging criticism at your business case review if you take steps to prevent it. Expect your business case critic. The Business Case Critic Comes With the Turf Expect the critic at your business case review. No matter when or how you prepare your business case, there will be a sinister, uninvited stranger in the room when you present it for review: the business case critic. You can't bar this person from the meeting and speaking to everyone present. Know for certain the critic will be there, working against you. This person "comes with the turf," whenever you project future business results. The critic's name is The Credibility Question. Your critic is the moving force behind questions like these: Will we actually see the results you project? How do we know that you compared different options for action fairly? What are the chances that results turn out differently from your predictions? Such questions are inevitable when you project ROI or other business case results. You are predicting the future, after all. (For a complete introduction to financial metrics and business case projections, see Business Case Essentials or Financial Metrics Pro). Read more of this post Marty Schmidt | November 3, 2016 at 8:09 am | URL: https://www.business-case-analysis.com/blog/?p=3828 |