Business Case Essentials
The Most Frequently Cited Business Case Authority

by Marty Schmidt
ISBN 9781929500031
5th Ed 2018
Published by Solution Matrix Ltd
PDF ebook 110 pages
US$ 39
The concise, complete introduction to business case content and structure.
Essentials is written for those who must learn case building quickly—those who must deliver a compelling professional quality case in the shortest possible time.
Essentials is a complete, concise guide to what belongs in your case and why. First published as a white paper in 1998 and expanded regularly since then, Business Case Essentials is now the most frequently cited business case authority in print.
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