[New post] Business Case, Business Plan: Do You Know the Difference?

"Business case" and "Business Plan" are not interchangeable terms.

With the focus today on cost savings, competition for scarce funds, and management accountability, businesspeople often use the terms business case or business plan without understanding clearly what is meant by each. As a result, many business people—even those with business planning experience—sometimes have to ask:

"What's the difference between "business case" and "business plan?"

It's a question that many bring to our business case seminars. It's a question you may have to answer many times for your colleagues and management. Read more of this post