Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study.
| A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little, the industry is still growing. Additional coverage: In December of last year, Amazon launched a shopping app called Inspire that resembled TikTok (at least visually). Now, it seems it wants some of TikTok's audience too. It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. More in this Digiday+ Media Briefing. As AI becomes the industry's latest fascination, what happens to virtual influencers? In this Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how brands and retailers are spending a lot more on online marketing than agencies. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Sponsored by Clinch. Attention as a currency is a compilation of measurements that signal interest and engagement. Advertisers can gain a more comprehensive view of performance and, ultimately, attention as they combine multiple metrics. Sponsored by Outbrain. | | |
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