From cloud giants to small startups, tech firms are capitalizing on marketing technology — a market pegged to make $100 billion this year.
| | | | From cloud giants to small startups, tech firms are capitalizing on marketing technology — a market pegged to make $100 billion this year.
Cloud giants like Adobe and Salesforce are making billion-dollar bets to build out marketing-tech that promises to help marketers measure everything from how many people bought something after looking at an email promotion to the exact time that their website traffic spiked.
At the same time, a new crop of smaller and established firms like Segment and Foursquare is trying to compete with the cloud giants.
Business Insider recognized 22 of the executives leading the charge at these martech firms.
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