Amazon launched Halo, a wearable fitness tracker, in 2020, but it will stop supporting the product and delete data from the app on Aug. 1.

Stay ahead of the game in the fitness industry by understanding the paradigm shift of fitness technology. Learn about personalized programs, accessibility, community, holistic approaches, and gamification and how they're shaping the future of fitness clubs.

Club Industry has released its latest report on technology and its role in today’s design, sales and marketing, operations and more. Download this free report today.

Technology has forever changed the customer experience and how gym operators deliver fitness. As the industry moves forward, technology will impact it even further as members expect more personalization, more tracking and more integration in their fitness with their daily lives. Find out what technology is on the horizon for the industry, what your members will really want, how to determine how early to adopt new technology and whether you will receive your return on investment.

Entrepreneurs looking to start their own health club or studio can now compare franchising options in the Club Industry Franchise Guide. More franchisors are being added to the guide weekly.