New Intel Tool | Personalization at Scale | Gift Guides

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Oct. 28, 2024

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4x Founder Debuts Ecommerce Intel Tool

In late 2020 I interviewed a developer who had launched a Shopify app to send manual text messages to cart abandoners. Eighteen months later we spoke again, this time to discuss his sale of that company and purchase of another, an app for creating upsells in a Shopify checkout.
By early 2023 he had sold the second company and launched a third one, a coupon-leak recovery app.

And that brings me to my fourth conversation with Dennis Hegstad. He has shut down the coupon-leak business and started his fourth, a data provider for the ecommerce industry called Internet Research Unit. What, exactly, is Internet Research Unit? I asked him that question and more when we recently spoke.
The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.
Eric Bandholz: Give us an update on what’s happening in your world.
Dennis Hegstad: In 2021, I sold LiveRecover, our SMS app for Shopify. That was our first exit in ecommerce. Then I sold another app, OrderBump, just 100 days after buying it in 2022. That sale was pretty much luck..
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A Message from Kinsta

Prep Your WooCommerce Store for the Holidays

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New Ecommerce Tools: October 24, 2024

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. Read article >

Holiday Gift Guides Drive Long-Term Revenue

Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales. Read article >

GenAI Nears Hyper-Personalization at Scale

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. Read article >

From the Archive: December 2005

The Shipping News: Plenty of Carriers for eCommerce

When you ship one package through the company formerly known as Federal Express, it becomes one of 6 million it moves about the globe every day. If you shipped it on UPS, it would be one of 14 million... Read article >

🔥 Today's Great Ecommerce Idea

Leverage Competitor Data for Growth

"Utilize data-driven platforms to track competitors’ key sales, products, and technologies to help refine your product offerings and enhance competitive positioning." - Dennis Hegstad, Founder, Internet Research Unit

🎙️ Ecommerce Conversations Podcast

Software Founder Pivots to PPE Manufacturing

Lessons from Changing 3PLs

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