New insights from IBM: How brands can leverage weather-driven consumer mindsets

The global pandemic and increasing privacy concerns have drastically shifted consumer mindsets and behaviors. To overcome these challenges, retailers need ways to better target customers and anticipate shopping behaviors.

One way to meet these needs is with weather targeting. Brands across all retail segments can benefit from identifying specific weather patterns that lead to consumer actions and activating against weather-driven consumer mindsets. Download this infographic to learn:

Sponsored by IBM.

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