NEW: Inside the shut down of WPP's $300 million acquisition of Triad Retail

When WPP acquired Triad Retail in 2016 for $300 million, it had high hopes for the shopping marketing firm that had long counted Walmart as its biggest client.

NEW: Inside the shut down of WPP's $300 million acquisition of Triad Retail When WPP acquired Triad Retail in 2016 for $300 million, it had high hopes for the shopping marketing firm that had long counted Walmart as its biggest client. But last month, WPP shut down Triad Retail after the agency had steadily lost clients who were taking their advertising businesses in-house, including the big loss of Walmart last year. Business Insider talked to four recently-laid off employees about what happened to Triad Retail. They outlined Walmart's decision to cut ties with the agency, a lack of revenue diversification, and an ongoing lawsuit between WPP and two private-equity groups that formally owned Triad as the reasons why WPP decided to pull the plug. Read now on BI Prime → Email sent to: [email protected] | Unsubscribe Terms of Service | Privacy Policy © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006