Cannabis growers face fewer issues securing property | How Nissan generates 12M views with YouTube campaign | Humor makes a return for most effective ad campaigns
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Best Practices in Sales & Marketing
How Nissan generates 12M views with YouTube campaign Nissan is running video ads touting its Ariya model on YouTube's Lofi Girl channel, with a look and feel almost indiscernible from the channel's instrumental music livestreams and animated character and based on research indicating listener interest in electric vehicles. Nissan's global Chief Marketing Officer Allyson Witherspoon says she's "blown away by the results" including more than 1.1 million hours of watch time and a 75% lift in product searches. Full Story: Marketing Brew (4/17)
Humor makes a return for most effective ad campaigns An ad for Cadbury Dairy Milk from agency VCCP topped Kantar's Creative Effectiveness Awards in the digital/social media category, while a KFC France ad from Havas Paris topped the TV category and a Starbucks ad from Landor & Fitch topped the print/digital outdoor category. Kantar found a return to humor in many ads, with other top themes being escapism, emotion and global responsibility. Full Story: Adweek (4/18)
Designer's home renovation showcases use of color Design studio owner Nicole Lanteri used a broad color palette for the renovation of her historic Arlington, Va., home, with touches that include Manuel Canovas wallpaper and a Louis Poulsen lamp. Full Story: The New York Times (4/18)
Homebuilder sentiment improves but remains negative The National Association of Home Builders/Wells Fargo Housing Market Index rose in April to reach 45, marking the highest reading since September 2022. Builders cited a lack of listings on the resale market and slightly lower mortgage rates. However, any reading under 50 is considered to be negative. Full Story: CNBC (4/17)
Technology & Innovations
Try these new AI tools for small businesses Mailchimp, Constant Contact, and GoDaddy now provide AI tools that could help small businesses be more efficient. Mailchimp helps a business write a marketing email, Constant Contact provides social-media ideas, and GoDaddy can help with SEO and other small-business marketing techniques. Full Story: Inc. (tiered subscription model) (4/17)
Business Wellness
8 ways new agents can empower themselves It can feel lonely when you're thrown into the real estate industry with no support. These tips can help you advocate for yourself and get a quicker start to your career. Full Story: REALTOR® Magazine (3/9)
Survival tips for your business in recession Keeping on top of your finances and paying extra attention to your best customers are two prime strategies to maintain your small business in slower economic times, writes Melissa Houston, a CPA and business finance coach. Also consider adding services and products to boost revenue and keep an eye on all your operating expenses, Houston says. Full Story: Forbes (tiered subscription model) (4/18)
Legislation & Regulation
Fees on mortgage borrowers who have good credit to rise Fees are going up May 1 for mortgage borrowers who have good credit scores as part of a federal plan to subsidize home buyers with riskier credit profiles. The largest fees will go to buyers who make down payments of 15% or more. Full Story: The Washington Times (4/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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