New-home construction is expected to grow in 2024

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NAR takes on federal, state and local policy issues | TikTok Visionary Voices gathers Black content creators | Survey: Celebrity brand endorsements lack credibility

Created for [email protected] | Web Version

February 29, 2024

Top News

NAR takes on federal, state and local policy issues Chief Advocacy Officer Shannon McGahn explains how NAR advances public policies and candidates that build strong communities, protect property interests and promote a vibrant business environment. Watch her message.

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Best Practices in Sales & Marketing

TikTok Visionary Voices gathers Black content creators "The most rewarding thing is hearing people say that my videos make them feel like we're having a conversation and that they feel like they're wanted in this space," Visionary Voices honoree Jordan Howlett said at TikTok's Black Hollywood Brunch. TikTok gave Visionary Voices awards, which the platform created in 2023, to 15 Black creators, industry disruptors and small businesses. Full Story: The Hollywood Reporter (2/26)

Survey: Celebrity brand endorsements lack credibility Celebrity brand deals lack credibility for 81% of consumers polled by Casino.org and 60.7% trust brands less when employing celebrity endorsements. The survey did find that fashion deals with celebrities yield the highest approval rating from consumers, followed by musicians and those in the beauty sector, such as Kendall Jenner. Full Story: Agility PR Solutions (2/27)

Real Estate Trends

New-home construction is expected to grow in 2024 Builders are using more sales incentives to win over house hunters who are frustrated with a lack of existing inventory, data shows. Full Story: REALTOR® Magazine (2/29)

Wells Fargo CFO laments over commercial real estate There's a long way to go before persistent pressure can be relieved in the commercial real estate market, according to Wells Fargo CFO Michael Santomassimo. It's a "long movie" that is just "a little past the opening credits," Santomassimo says, noting the bank's greatest difficulty in the office sector even as multi-family and some other asset classes are doing well. Full Story: CFO Dive (2/27)

California home is a 'modern tree house' with studio This Topanga, Calif., house has just hit the market for $2.5 million, and while it's a looker on more than an acre of land, a major draw is the separate professional studio with foley pit. The real-estate listing describes it as "a 480 square-foot Foley stage recording studio by noted engineer Charles Pell. The interior 'stage' is a 'room within a room' allowing for extensive wiring and exceptional soundproofing." Full Story: Yahoo/The Sacramento Bee (2/27)

Inland closes on acquisition of Ariz. build-to-rent property Inland Real Estate Acquisitions has finalized the purchase of a multifamily property in Glendale, Ariz. The luxury, build-to-rent property has 190 units and offers amenities such as a resort-style pool and spa and smart home technology. Full Story: The DI Wire (2/26)

Fair & Equitable Housing

FFIEC provides lenders guidance on fair valuations The Federal Financial Institutions Examination Council has released a statement outlining principles for addressing valuation discrimination and bias in residential lending, establishing a compliance management framework for mortgage lenders, banks and credit unions to manage their appraisal and property valuation oversight. Full Story: Mondaq (free registration) (2/28)

Legislation & Regulation

Survey: How Americans are navigating the economy Two-thirds of Americans report that they are reducing their spending in response to the current economic environment, and 32% say they are tapping savings and investments to make ends meet, according to a Wells Fargo study. Forty percent of respondents indicate that their finances are in great or good shape, the study found. Full Story: InvestmentNews (tiered subscription model) (2/28)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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