New guide: Why the rise of mobile gamers matters to advertisers

Advertisers have recently started to discover that mobile gaming provides them access to a multi-faceted, massive audience. With 2.6 billion gamers worldwide in 2020, it’s time to better understand the current state-of-play of advertising in mobile gaming and identify the trends and opportunities in this fast-growing channel.

In this new report, Digiday and ironSource surveyed 344 mobile gamers and 109 in-game advertisers to gain information on the general perception of in-app mobile advertising, how brands leverage the channel to reach diverse populations and how the mobile audience feels about in-game ads. Download it to learn:

Sponsored by ironSource.