New guide: What marketers are learning from CTV adoption

As the shift of viewership from linear to CTV continues, marketing teams are putting more ad dollars into the space. Brands are discovering that CTV allows them to create more interactive ad experiences that can draw higher engagement and conversions — but advertisers are working with tech partners to overcome measurement and fragmentation obstacles that come with investing in CTV.

To uncover the industry’s attitude on CTV in 2021, Digiday and Innovid surveyed more than 100 brand marketers and agency executives. This State of the Industry report spotlights what they told us, as well as what brands and ad tech pros have learned from integrating CTV this past year. Download it to learn about:

Sponsored by Innovid.