Today's women are embracing a new perspective on growing older — one focused on quality, wellness, and maintaining functional ability throughout life.
Observable market trends:
- 36% of women prioritize mobility as their top aging concern.
- 60% actively take supplements to support their healthy aging goals.
- Healthy aging supplements projected to exceed $1 billion in the coming years.
Women aren't fighting aging — they're optimizing their healthspan with evidence-based solutions and comprehensive wellness strategies.
Ready to learn more about how your brand can meet these evolving needs?
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