New for 2024! Learn how today's CDPs are using AI to drive content personalization like never before

Incorporating AI makes your CDP even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals.

Hi there,

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack.

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive.

"Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 19 leading CDP vendors.

This 75-page report answers the following questions:

What trends are driving the adoption of CDPs?
Who are the leading CDP vendors?
What features do CDP vendors provide?
Does my company need a CDP?
How much does a CDP cost?

Download the report!

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