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After opening a new $6 million distillery in Portland’s Distillery Row last November, Oregon-based House Spirits has increased its production capacity six-fold, and is eyeing significant expansion for its Aviation American Gin and Westward Oregon Straight Malt Whiskey brands. Aviation ($30 a 750-ml.) is projected to sell 25,000 cases this year, while the smaller Westward label, currently marketed in 375-ml. bottles retailing at $55, will be transitioning to a 750-ml. format in anticipation of a wider rollout.
House Spirits co-founder and CEO Thomas Mooney tells SND that Aviation gin reached 20,000 cases last year as a national distribution presence was established through partnerships with Southern Wine & Spirits, Glazer’s and other distributors. “Aviation is about 80% of our volume today,” Mooney notes. “Historically, it was disproportionately strong in the on-premise, but last year it was about 55% off-premise.” House Spirits is also introducing a limited-release Aviation Old Tom Gin ($50), rested in first-fill Westward whiskey barrels for 12 months.
Meanwhile, the company is ramping up production of Westward whiskey, although the new stocks will take time to mature. “The next three years are about using the supply we have to tell the story of Westward, and to get ready for the much bigger supply that will come on line,” says Mooney, who also serves as president of the American Craft Spirits Association (ACSA). In addition to Aviation and Westward, House Spirits’ lineup includes Krogstad Aquavit and Volstead Vodka.
•Anheuser-Busch InBev has partnered with mobile shopping app Ibotta to offer cash-back rebates on ABI products in retail outlets and restaurants. Running through February 2018, the accord will offer up to $5 cash back on purchases of ABI brands via Ibotta’s app, which launched in 2012 and is available for iOS and Android smartphones. Ibotta, which has 14 million users, has partnered with brands and retailers across a host of consumer goods industries and has so far paid out more than $60 million in rebates.
•New Jersey-based importer Biggar & Leith, recently founded by William Grant and Proximo veteran Elwyn Gladstone, has unveiled its first product, Malfy GQDI Gin. Gladstone, who is developing a portfolio of premium European spirits at Biggar & Leith, says Malfy is the first Italian gin to be imported to the U.S., and is distinctive for its infusion of lemons from the Amalfi Coast. The 41% abv gin, which retails at $30 a 750-ml., will be distributed nationally starting this month. Malfy is distilled in Moncalieri, Italy, by the Vergnano family.
•Moët Hennessy USA has announced a three-year partnership with Madison Square Garden under which Belvedere Vodka, Hennessy Cognac and Moët & Chandon Champagne will be featured during the arena’s Concert Series. The deal offers Moet Hennessy USA’s brands advertising and marketing inclusion on the Seventh Avenue marquee and other interior signage during Concert Series events, a sweepstakes sponsorship and other related marketing opportunities.
•Juneau’s Alaskan Brewing Company is rolling out its newest year-round beer, Kicker Session IPA. The 4.5%-abv brew is dry-hopped with Amarillo, Centennial, Citra, Simcoe and Mosaic hops. It’s the first year-round release from Alaskan Brewing since 2013. Kicker Session IPA is available in six-packs throughout the company’s 17-state distribution footprint. Alaskan’s other year-round offerings include Amber, White, Freeride IPA, Ice Bay IPA and Hopothermia, among others.
•California-based Graton Distilling Company, part of Purple Wine + Spirits, is introducing its first craft spirits offering, D. George Benham’s Sonoma Dry gin. The new product is created with 12 botanicals including juniper, coriander, citrus and locally grown Meyer Lemon and Buddha’s Hand. Young’s Market Company’s Craft Spirits division will handle Sonoma Dry in California, where it will retail at $40. Purple Wine + Spirits founder and CEO Derek Benham founded Graton Distilling last year.
•Massachusetts craft brewer Wachusett Brewing is offering an alternative to the burgeoning hard soda category with the national launch of Nauti, a 110-calorie, 5%-abv “hard seltzer” brand. Nauti, which comes in raspberry, grapefruit, lemon lime and cranberry flavors, is made from a clear malt base and will hit retail shelves in April through St. Killian Importing, marketed in 12-ounce six-packs of cans. A variety 12-pack will follow in the fall. Wachusett president Ned LaFortune said the company is aiming high with Nauti, which will have annual production capacity of 4 million cases.
•Georgia’s Richland Rum is planning to open a second distillery in the coastal city of Brunswick. The new 6,400-square-foot facility, slated for completion early next year, will house two copper pot stills and produce a new Virgin Coastal Georgia Rum—essentially an unaged variety of Richland’s existing Old South Georgia Rum, which is made solely from sugar cane grown on the company’s Richland, Georgia estate, and distributed in 10 states.
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