What's that smell? Your brand Property managers and other commercial real estate pros are increasingly leveraging "scent marketing" to boost a building's appeal. The rules could even apply to homes. Full Story: REALTOR® Magazine (4/11)
Generate Leads & Convert More Business myWeichert powered by kvCORE gives you everything you need to succeed in one place: custom website, smart CRM, auto-dialer, automated follow-up campaigns, email templates, lead gen tools and more. Contact your local Weichert® office for more info!
Rate the rapport: Coach your team to better connections Building rapport with a potential buyer can be instrumental in making a sale, especially a business-to-business sale, Anthony Iannarino, a sales consultant, writes. Iannarino spells out eight rapport-building mistakes, four how-tos and five steps toward improvement. Full Story: The Sales Blog (4/10)
Infographic: Social media tricks Media Update offers four "social media hacks" in this infographic to help with engagement. They are timing your posts to appear near your top competitor's posts, re-using your most successful posts but with different captions, launching posts several minutes before the typical posting time of the new hour, and responding to followers' comments at the same time as a new post. Full Story: Social Media Today (4/7)
Does your company have enough income sources? Status Co. Leather Studio in Alabama has turned a profit by diversifying its revenue streams, founder Tenita Strand says. Businesses should plan at least four income sources, Strand notes -- for example, "sell a physical product, offer a service, create passive income inside the business and own real estate." Full Story: CO— (US Chamber of Commerce) (4/3)
Real Estate Trends
US bank lending sees sharpest drop on record US bank lending declined by $104.7 billion in the last two weeks of March, the steepest decrease on record, according to Federal Reserve data. The drop in real estate and other loan types comes amid uncertainty after the failures of Silicon Valley Bank and Signature Bank, and JPMorgan Chase CEO Jamie Dimon noted that the collapses have "provoked lots of jitters in the market and will clearly cause some tightening of financial conditions." Full Story: Yahoo/Bloomberg (4/7)
Emplifi expands consumer engagement capabilities New social marketing tools on Emplifi's customer engagement platform let brands cultivate, manage and publish user-generated content and can integrate Salesforce customer relationship management software. Emplifi Unified Analytics has gained commerce and customer capabilities, such as improved video, chat and voice support. Full Story: MediaPost Communications (free registration) (4/7)
Business Wellness
Streamlining the hiring formula can yield better talent Tightening a hiring schedule can make a difference in signing the talent you really want, especially as manufacturing applicants often want to begin right away. Using a staffing service to help with entry-level hiring, forgoing in-person interviews for lower-level workers, rethinking requirements and aiming for year-round hiring pushes can help, Aerotek Strategic Sales Director Stanley Johnson writes. Full Story: SME (4/6)
Legislation & Regulation
BofA economists see risk of GDP contraction in Q2 Bank of America Global Research has warned the economy could contract in the second quarter under the weight of the Federal Reserve's monetary tightening. The "data flow is consistent with our view that the US economy slowed steadily over the course of 1Q 2023," according to a note from BofA economists. "As a result, the hand-off to 2Q looks weak. We see meaningful risks of a contraction in GDP in 2Q." Full Story: Reuters (4/10)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
