Jul 31, 2017 Introducing: Webby for Good The Webby-recognized campaigns making the world a better place
From empowering women in tech to promoting diversity and understanding, ad campaigns have done seriously impressive work this year for social good. That's why The Webbys launched a new program in partnership with WP Engine called Webby for Good. It’s shining a spotlight on the stories behind groundbreaking, Webby-recognized projects making the world better. Check out a few highlights below, and head to the Webby for Good Gallery to learn more about the inspiration, challenges, and creative turning points behind the projects—and how each one is driving real social change.
Reword
Leo Burnett Melbourne took on the problem of cyberbullying among kids with Reword, a social media integration that analyzes text before a child posts it, and alerts them if it detects bullying behavior.
Amid declining Braille literacy rates, Serviceplan teamed up with DOT to make sure their revolutionary new product, a Braille smartwatch, made an impact among blind and visually impaired people around the world.
Working with the Red Cross, Apt brought people face to face with the experience of Syrians facing the horrors of civil war through a mobile snap-series—and compelled them to donate to relief efforts.
2016 exposed deep political and social divisions in America, but R/GA's "We Are America" campaign showed Americans—with a little help from WWE superstar John Cena—that patriotism and inclusivity go hand-in-hand.
Following the devastating Orlando nightclub shooting, YouTube celebrated Pride Month 2016 with a video series highlighting the LGBTQ+ community, and used its platform to combat hate speech and discrimination.
