Netflix shares support for trans actor; Sherwin-Williams error with TikTok star; Motivate and retain remote employees; and more

DAILY SCOOP

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.

SOCIAL MEDIA

3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

The employee had more than a million followers watching his videos of mixing paint. Now the social media star is taking his talents to Florida Paint.

INTERNAL COMMUNICATIONS

Top 2021 internal communication trends

Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead.

LEADERSHIP COMMUNICATIONS

How to motivate and retain top talent in the virtual workplace

Consider what motivates each individual and beware how online communication favors extroverts and excludes others.

PR DAILY AWARDS

Don’t miss this Friday’s entry deadline

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by this Friday, Dec. 4. This is your chance to showcase your individual or team accomplishments!

CRISIS COMMUNICATIONS

Why brands must focus on their relationship to consumers’ needs

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.

DIVERSITY AND INCLUSION

Nasdaq seeks a rule requiring diversity on boards of directors of listed companies

The goal is to provide transparency and enhance investor confidence.

DAILY SCOOP

UK retailers face bankruptcy affecting 25,000 employees, NASDAQ proposes diversity requirements for listed companies, and Google Maps launches a newsfeed

Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.

MEDIA RELATIONS

How to score a podcast interview for your client

With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.

STORYTELLING

How can businesses meaningfully support charities this holiday season?

If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.

A DAY IN THE LIFE

The Castle Group’s Sandy Lish shares why PR pros must stand for something

For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.

RAGAN AWARDS

Don't miss this Friday’s Workplace Wellness Awards entry deadline

Earn recognition for the work you and your organization do to prioritize employees’ mental, physical and professional wellbeing. Complete your entries by this Friday, Dec. 4.

DAILY SCOOP

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.

CAREER LADDER

5 tips for PR job seekers in a tough market

Even with the hardships created by the COVID-19 crisis there are still opportunities for communications pros to get started in a rewarding career.