| | | | | Netflix’s Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far Severed fingers billboard is pulled in Germany By Tim Nudd Netflix has been making viewers do a double-take with its Santa Clarita Diet ads since the Golden Globe Awards, when Drew Barrymore's cannibalistic take on weight-loss commercials was a disturbing standout among the TV commercials on that night's broadcast. The digital and out-of-home ads have been fun, too, featuring various body parts dressed up as...
Read more » | | | | | | | | | | | Ad From Richard Linklater Asks Texans to ‘Pee With LGBT’ to Fight a Proposed Bathroom Bill Director works with GSD&M on new spot By Angela Natividad Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a...
Read more » | | A Wedding Day Suddenly Turns Tragic in This Jarring PSA From the British Heart Foundation Out-of-home work also strikes out of the blue By Gabriel Beltrone Heart disease can strike and kill at any time. So, the British Heart Foundation is trying to hit viewers with its macabre message when they're not expecting it. A new campaign from MullenLowe puts long-form copy on coffee cups, as well as more traditional but mundane media like bus and subway posters--drawing the audience in...
Read more » | | Hotels.com’s ‘Winter Swear Jar’ Turns Obscene Tweets About the Weather Into Cash for Vacations Shit yeah, JWT! By David Gianatasio Curses! Canadian winters are so bitterly cold and snowy! What the hell can frost-fatigued, wind-weary, drift-dodging Canucks do to get some relief? Well, damn! Now, they can check out the "Winter Swear Jar" from Hotels.com. The social media push from J. Walter Thompson Canada helps turn people's profane tweets about icy, inclement weather into money...
Read more » | | | | | Meet Hologram Barbie, Every Girl’s First Personal Assistant A practical yet peppy holographic pal By Angela Natividad The latest innovation in Barbie might please geeky parents just as much as kids. Last weekend at the New York Toy Fair, Mattel unveiled Hello Barbie Hologram, a more lively--if less tactile--version of 2015's Hello Barbie doll. Like an Amazon Echo that smiles, holo Barbie hangs out in her box and cheerfully answers questions ......
Read more » | | The Young Pope’s Pope Bot Is Trolling People With Bible Verses, Helped by IBM’s Watson Meet Canal+'s papal artificial intelligence By Angela Natividad Fans of The Young Pope already know that Pope Pius XIII, played by Jude Law, isn't cut from the same cloth as his predecessors. He's seductive. He smokes. And he might troll you on Twitter. To draw more audiences to the less-than-pious new series about Pius, French network Canal+ launched "AiMEN." Short for "Papal Artificial...
Read more » | | This Lego Booth Scans Your Face and Makes a Custom Kit So You Can Build Yourself Out of Legos Personalization comes to the little toy bricks By Gabriel Beltrone If you've always dreamed of creating a self-portrait out of Lego bricks, rejoice! A nifty machine at the toy maker's London store can finally set you on that path. Just head over to Leicester Square and climb into the "Mosaic Maker," a cross between an instant photo booth and a Lego vending machine. For the...
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