| | | | Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business Confectionary giant looking to cut costs By Lindsay Rittenhouse, Patrick Coffee In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?'s largest brands, according to... Read more » | |
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