| YouTube Red, YouTube's subscription streaming service, appears to be having an identity crisis. Earlier this week, CEO Susan Wojcicki referred to it as a music streaming service, different from how other YouTube executives have described it in the past. Media buyers say AT&T is shopping its programmatic offering to media agencies. Here's its pitch deck. "Instagram is the young person's television." Omar Raja, founder of Bleacher Report's House of Highlights Instagram account, explains why the brand has continued posting to Instagram as it grows, the idea behind the account and more on the latest Digiday Podcast. "One drink became five, and we ended up talking all night." Five couples that found love at ad agencies share their stories. In a Digiday survey of advertising execs, 82 percent of respondents said they believe third-party data is unreliable. Subscribe to Digiday+ to learn more about the issues marketers face when using data in digital campaigns. From Glossy: The early deadline for the Glossy Awards is this Friday, Feb. 16. Check out the categories and submit your entries today before entry fees rise on Friday. |
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| Sahil Patel This week, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service, different from how other execs have described it in the past. |
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| Shareen Pathak The company is pitching buyers the "AT&T digital video advantage," according to a pitch deck obtained by Digiday. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Aditi Sangal “The big thing is you want to be a part of the conversation before the conversation is over.” |
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| Ilyse Liffreing For Valentine’s Day, Digiday compiled the stories of agency lovebirds. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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February 16, 2018 |
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EARLY DEADLINE:
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